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TMBL partners with Australian Ethical and RIAA to launch consumer report on ethical and responsible investing

Australians demand more from their money: new report shows growing appetite for responsible investment.


Australians are increasingly demanding their superannuation funds and investments to be aligned with their values, according to the latest report by the Responsible Investment Association Australasia (RIAA), "From Values to Riches 2024: Charting consumer demand for responsible investing in Australia " This report gauges general Australian awareness, practices and attitudes towards ethical and responsible investing.


The biennial study reveals a significant shift in consumer sentiment towards responsible investing.

Key findings include:

 • 88% of Australians expect their investments to be responsible and ethical, a demand that continues to grow from 83% in 2022.

 • 65% would invest more if their money actively contributed to a better world.

 • Greenwashing concerns are on the rise, with 78% of Australians expressing wariness, up from 72% in 2022.


Head of Socially Responsible Banking at Teachers Mutual Bank Limited Corin Millais said the trend in consumers seeking out ethical alternatives for their banking needs to continue to grow. He added, “The research showcases openness to investing ethically has skyrocketed as Australians are becoming more informed and engaged with responsible investing.”


Media release:

Media-Release-From-Values-to-Riches-2024.pdf (


AUS Consumer Research - Responsible Investment Association Australasia (RIAA)