Our Values
We’re always striving to be more than just a bank.
Our values
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Our values state who we are to our members. They also stand as strategic principles that provide a guide for internal decision making. Our three core values, as publicly disclosed are:
Advocacy
We aim to be everything our members want in a bank, every time. We are there for them at every step of your financial journey, helping them make the most of every dollar they earn and supporting them to reach their financial goals. We are proud to offer advice, products and services that have been carefully designed to be relevant for members.
Passion
We are passionate about being the best of the best – and putting our members first in everything we do. We are passionate about providing members with fantastic service, regardless of matter whether it’s face-to-face or over the phone. We’re a team of committed people eager to deliver exceptional advice, products and services to our members.
Sustainability
For over 50 years, doing business ethically and sustainably has driven our model of mutual banking. Being responsible and ethical is our core purpose, and we believe that being ethical is about the whole bank: it is built-in, not bolted on.
We recognise that our success is not only measured in terms of profits and growth, it is also how we engage with and support out members, communities, employees, and how we minimise our impact on the environment.